“We’re still adding more of our heritage collection. Stay tuned for new arrivals!”
Chithira Maadam was founded on a deep respect for South Indian heritage, temple art, and Chettinad craftsmanship. With an academic background in history and a personal journey rooted in culture and sustainability, I have always believed that art carries memory, meaning, and responsibility.
This studio is my way of preserving traditional wooden artistry, not as relics of the past, but as living forms that belong in today’s homes, temples, studios, villas, guest houses, corporate companies, resorts, renovated spaces, offices, and cultural projects. Every creation reflects patience, skilled hands, and an artistic sensibility shaped by history and tradition.
Chithira Maadam embodies thoughtful craftsmanship, cultural continuity, and authenticity, crafted with care in Madurai and shared with a global audience that values heritage beyond borders.
Chithira Maadam - Founder
Preserving South Indian Woodcraft Through Thoughtful Design
- Gayathri
Hi, I’m Ilangovan, Studio Head of Chithira Maadam. I began as a photographer, drawn to temple architectures, traditions, festivals, and the small, unique details. Over the years, I documented murals, temple cars, festivals, and sacred architecture - always with a sense of wonder and respect.
I didn’t plan to start something like Chithiramaadam. But slowly, it felt like the photographs and stories weren’t enough. I wanted people to live with these traditions - not just see them, but feel them in their homes, in their everyday surroundings.
My journey also includes writing, natural farming, and exploring heritage through travel and education. Somewhere in between, the idea of bringing together traditional craft, natural materials, and thoughtful design began to grow. Chithiramaadam is that space - a place where memory becomes material.
This is not just a business. It’s a way of continuing what I’ve always done - preserving and celebrating what matters, one piece at a time.
Co-founder
From a camera to carved wood - a quiet journey.
- Ilangovan Gayathri